Reelin' In Support for the U.S. Troops

Bass Pro Shops and the USO Will Send Needed Reminders of Home

Springfield, MO and Washington, DC -Bass Pro Shops, America's most popular outdoor store, is joining forces with the United Service Organizations (USO) to carry out the "Reelin' It In for the Troops" program. This is the second year Bass Pro Shops has supported the USO. Last year through their fundraising efforts, Bass Pro Shops raised over $250,000 to sponsor USO Care Packages delivered to deployed troops in Iraq and Afghanistan.

This years Reelin' it in for the Troops program let's individuals support America's men and women in uniform deployed overseas by visiting any Bass Pro Shops retail location. $1 or $5 donation cards are available at several locations throughout the store. Customers can choose the donation amount and take the card to the nearest cashier. The cards are also designed for customers to complete personal greetings to the troops.

Donations may also be made by calling 1-800-BASSPRO or logging on to the Bass Pro Shops web site at www.basspro.com where store locations are listed.

"We are excited to be an official partner with the USO on such a meaningful program and patriotic endeavor as Reelin' it in for the Troops," said Bass Pro Shops president Jim Hagale. "If we can, in some small way, offer a sense of comfort and home to our heroes, then we've provided a great service of which we are proud."

The Bass Pro Shops/USO partnership will be officially announced Saturday October 30 at 10am during a press conference at Atlanta Motor Speedway. The Bass Pro Shops will unveil their Reelin' it in for the Troops race car which will be driven later that day by Martin Truex during the Aaron's 312 NASCAR Busch Series race. The company will support the program with over $1 million in promotional value. Bass Pro Shops also helps the men and women of the Armed Forces by offering a 15% military discount excluding certain items. "We are so pleased that Bass Pro Shops is continuing their support of the USO and the mission we serve. We know that, together, the USO and Bass Pro Shops can make a difference in the lives of these brave men and women," said Edward A. Powell, President and CEO of USO World Headquarters.

Bass Pro Shops stores across the country will host various events throughout the year to support the ėReelin it in for the Troops' program. These events include USO Care Package "Stuffing Events" which recruit local volunteers to assemble care packages sent to the troops.

"USO appreciates Bass Pro Shops offer to promote this initiative among its stores through their catalog and Internet site, to show our fighting men and women they are remembered," said Elaine Rogers, USO-Metro President and Worldwide Administrator for Operation USO Care Package. "This program is possible because of the support from corporations like Bass Pro Shops and their customers."

About USO
The USO is chartered by the Congress as a nonprofit charitable corporation and is not a part of the United States Government. Each President has been the Honorary Chairman of the USO since its inception.

The USO mission is to provide morale, welfare and recreation-type services to uniformed military personnel. The USO operates 125 centers, including centers in Kuwait and Qatar. A center will be opening in Afghanistan in the near future.

About Bass Pro Shop
Unequaled in their award-winning concept and design, Bass Pro Shops current 23 destination retail stores attract some 63 million people annually. Bass Pro Shops, also a major Internet and catalog retailer, is headquartered in Springfield, Missouri. For more information, log on to www.basspro.com.

Contact:
Larry Whiteley
Contact:
Beth Bradner

Bass Pro Shops
417-873-5022
lwhiteley@basspro.com

USO-Operation USO Care Package
703-696-3261
BradnerB@fmmc.army.mil

 

Back to Press Release Archives