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MGA Joins Toys "R" Us for a Great Cause
MGA Entertainment Donates More Than Half a Million BRATZ™, Fashion Dolls and Toys To TOYS FOR TOTS at the "BRATZ Bash" at Glendale, Ca. Toys "R" Us Location
LOS ANGELES, CA. - (November 2005) - MGA Entertainment, a consumer entertainment products company and manufacturer of the wildly popular BRATZ, fashion dolls, has partnered up with toy retailer, Toys "R" Us and donated more than 500,000 BRATZ fashion dolls and other MGA toys to the United States Marine Corp Reserve Toys For Tots Foundation.
MGA Entertainment made its toy donation at the Glendale, CA Toys "R" Us location hosting a "Bratz Bash" and is encouraging other Southern Californians and kids alike to make donations. The event included face painting and make-up, BRATZ board games and coloring contest. The newly released BRATZ DVD Movie: BRATZ Rock Angelz' original Music CD and new Videogame were also featured.
"MGA Entertainment is in the business of making children smile and this partnership will help make many children's holiday season much brighter," said Rachel Griffin, Director of Public and Media Relations for MGA Entertainment. "Toys '"R" Us and Toys For Tots have put together a phenomenal campaign and we are proud to join them this year to make a difference."
Earlier today, Toys "R" Us announced its 2005 holiday charity fundraising campaign with a $1 million donation in toys and a special weekend toy drive at all of its retail locations beginning November 4. This marks the second year the retailer has teamed up with Toys for Tots and its Toys "R" Us Children's Fund, Inc. to collect cash and toy donations for America's needy children.
About MGA Entertainment
MGA Entertainment, a consumer entertainment Products Company headquartered in Van Nuys, California manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 350 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more. Please visit: www.mga.com or www.bratzpack.com.
About The U.S. Marine Corps Reserve Toys For Tots Program
The Marine Toys for Tots Foundation, an IRS recognized 501 (c) (3) not-for-profit public charity is the authorized fund raising and support organization for the Toys for Tots Program. The Foundation provides the funding and support needed for successful annual toy collection and distribution campaigns. The foundation is located at Marine Corps Base, Quantico, Virginia. Local reserve units collect and distribute toys in over 520 communities covering all 50 states, the District of Columbia and Puerto Rico. For more information, visit www.toysfortots.org
Contact:
Caroline Somphone
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Contact:
Rachel Griffin |
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