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Bass Pro Shops Launches Campaign to Raise Funds for the USO
For immediate release: May 1, 2006
WASHINGTON - Bass Pro Shops-America's most popular outdoor store-is proud to
announce "Reelin' It in for the Troops," a summer promotional campaign to support
the USO. Through this promotion, customers can purchase donation cards, valued at
$1.00, $3.00 and $5.00, at any Bass Pro Shops retail location and write a personal
message of support to a service member. Customers also can make a donation when
calling 1-800 BASSPRO to place an order or when ordering online at
www.basspro.com.
All proceeds from the sale of the cards will support USO programs for military
personnel and their families around the world, with $100,000 earmarked for the
Operation USO Care Package program. Messages of support will be included in the
care packages
Since 2003,
Bass Pro Shops has raised more than $525,000 to support Operation USO Care Package.
Initiated in 2001, this program provides men and women in uniform with a "touch of
home" to help boost the morale of deployed troops in Iraq and Afghanistan and other
overseas locations as well as convey gratitude for their service and sacrifice.
Care packages contain an assortment of items requested by service men and women,
such as prepaid international calling cards, disposable cameras, toiletries and
entertainment items.
"Bass Pro Shops
continuing support has helped the USO to make a difference in the lives of our
men and women in uniform. We are grateful for their contribution and are extremely
excited about the new Bass Pro Shops summer campaign," said USO president and CEO
Edward A. Powell.
"All of us at Bass Pro Shops are proud to be an official partner of the USO in such a
meaningful program and patriotic endeavor as ' Reelin It In for the Troops' and
Operation USO Care Package," said Bass Pro Shops president Jim Hagale. "We are
looking forward to a very successful summer promotion that will allow us, in some
small way, to continue offering a sense of comfort and home to our brave heroes."
A strong supporter of military personnel, Bass Pro Shops hosts various events throughout
the year to support the "Reelin' It in for the Troops" program. The company also offers
military personnel a 15 percent discount on select merchandise during designated days
throughout the year.
About Bass Pro Shop
Unequaled in their award-winning concept and design, Bass Pro Shops
current 33 destination retail stores attract some 78 million people annually. Bass Pro Shops,
also a major Internet and catalog retailer, is headquartered in Springfield, Mo.
For more information, log on to www.basspro.com.
About USO
For more than 65 years, the USO (United Service Organizations) has been providing morale,
welfare and recreational services to U.S. military personnel and their families. The USO
is a nonprofit, charitable organization, relying on the generosity of the American people
to support its programs and services. The USO is supported by World Partners AT&T, Inc.,
BAE SYSTEMS, Clear Channel Communications, The Coca-Cola Company, Military Channel,
S&K Sales Company and TriWest Healthcare Alliance. Other corporate donors, including
the United Way and Combined Federal Campaign (CFC-0600), have joined thousands of
individual donors to support the USO. For more information on the USO, please visit our
Web site at www.uso.org.
Contact:
Larry Whiteley |
Contact:
Tiane Harrison |
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