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Bass Pro Shops Launches Summer Campaign
to Raise Funds for the USO
WASHINGTON May 25, 2007 - Bass Pro Shops - America' s most popular outdoor store - is proud to announce "Reelin' It in for the Troops," a summer promotional campaign to support the USO. Through this promotion, customers can purchase donation cards, valued at $1.00, $3.00 and $5.00, at any Bass Pro Shops retail location and write a personal message of support to a service member. Customers also can make a donation when calling 1-800 BASSPRO to place an order or when ordering online at www.basspro.com. All proceeds from the sale of the cards will support USO programs for military personnel and their families around the world, with $100,000 earmarked for the Operation USO Care Package program. Messages of support will be included in the care packages. A strong supporter of military personnel, Bass Pro Shops hosts various events throughout the year to support the "Reelin' It in for the Troops" program. The company also offers military personnel a 15 percent discount on select merchandise during designated days throughout the year.
"We are very grateful for Bass Pro Shops continued support of the Operation USO Care Package program, "said Edward A. Powell, USO president and CEO. "Their commitment and generosity have helped make Operation USO Care Package a success and have helped the USO make a difference in the lives of our men and women in uniform."
"All of us at Bass Pro Shops are proud to be an official partner of the USO in such a meaningful program and patriotic endeavor as ' Reelin It In for the Troops' and Operation USO Care Package," said Bass Pro Shops president Jim Hagale. "We are looking forward to a very successful summer promotion that will allow us, in some small way, to continue offering a sense of comfort and home to our brave heroes."
Since 2003, Bass Pro Shops has raised more than $750,000 to support Operation USO Care Package. Operation USO Care package was initiated in 2001 by the USO of Metropolitan Washington as a way for the American public to help boost the morale of deployed troops, and convey the gratitude of the American public. Care packages contain an assortment of items requested by service men and women, such as prepaid international calling cards, disposable cameras, toiletries and entertainment items. More than one million care packages have been distributed to service members deploying to Afghanistan, Iraq and other overseas locations, as well as troops arriving and departing on rest and recuperation (R&R) flights.
About the USO:
For more than 65 years, the USO (United Service Organizations) has been providing morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. The USO is supported by Worldwide Strategic Partners AT&T Inc., BAE Systems North America, Clear Channel Communications, The Coca-Cola Company, Military Channel, S & K Sales Co., TriWest Healthcare Alliance and The Walt Disney Company. Other corporate donors, including the United Way and Combined Federal Campaign (CFC-0600), have joined thousands of individual donors to support the USO. For more information on the USO, please visit our Web site at www.uso.org.
About Bass Pro Shops
Unequaled in their award-winning concept and design, Bass Pro Shops current 41 destination retail stores attract some 90 million people annually. Bass Pro Shops, also a major Internet and catalog retailer, is headquartered in Springfield, Mo. For more information, log on to www.basspro.com.
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