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REELIN' IT IN FOR THE TROOPS
First Degree realized that the troops the USO serves and the customers
of Bass Pro Shops had great synergy. The result was the Bass Pro Shops
"Reelin' It In for the Troops" campaign. Bass Pro has integrated this
program into in-store events, national advertising, TV promotions and
its NASCAR sponsorship.
The "Reelin' It In for the Troops" program encourages customers to support
America's troops by purchasing $1 or $5 donation cards available at every Bass
Pro retail location, online at
www.basspro.com and through its catalog by calling 1-800-Bass Pro.
The program is in its third year and has successfully collected more than $250,000
annually to support the Operation USO Care Package program. |