REELIN' IT IN FOR THE TROOPS

First Degree realized that the troops the USO serves and the customers of Bass Pro Shops had great synergy. The result was the Bass Pro Shops "Reelin' It In for the Troops" campaign. Bass Pro has integrated this program into in-store events, national advertising, TV promotions and its NASCAR sponsorship.

The "Reelin' It In for the Troops" program encourages customers to support America's troops by purchasing $1 or $5 donation cards available at every Bass Pro retail location, online at www.basspro.com and through its catalog by calling 1-800-Bass Pro.

The program is in its third year and has successfully collected more than $250,000 annually to support the Operation USO Care Package program.