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EVERY CHILD DESERVES A TOY AT CHRISTMAS
With both Toys "R" Us and Toys for Tots in the
business of delivering joy to children, 1st Degree felt
the synergies between these two organizations would
enable Toys "R" Us to create a national cause
marketing program that helped children in need in
the local communities in which they did business.
During the holiday season, customers can make $1,
$5, or $10 donations to Toys for Tots at every Toys
"R" Us and Babies "R" Us location nationwide and
online at www.toysrus.com
and www.babiesrus.com.
During the kick-off weekend, Marines are present in
most Toys "R" Us stores to collect toys and thank the public for their
support. Numerous events are hosted by Toys "R" Us
to benefit Toys for Tots, including a special holiday
party for the children in the Gulf Coast who were
impacted by hurricanes Katrina and Rita.
The strength of this program is witnessed at the local
level. Each of the 520 Toys for Tots units are matched
with the Toys "R" Us stores in their area to work
together to generate awareness and community support
for the program. Marines work with Toys "R" Us store
managers to host special fundraising events, participate
in media outreach and collect toys for distribution. All
funds raised locally are used locally to purchase and
distribute toys to children in need.
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