U-HAUL SALUTES OUR WOUNDED HEROES

U-Haul International joined Soldier Ride to support the Wounded Warrior Project, a national nonprofit dedicated to helping soldiers wounded in the war on terrorism. U-Haul combined its in-kind donation with a First Degree-designed customer promotion that U-Haul launched in its 1,300 company-owned stores across the country.

U-Haul locations offered customers specially designed "Defending Freedom" wristbands in return for a $3.00 donation, with 100% of the proceeds benefiting the Wounded Warrior Project.

The U-Haul in-store promotion was a success on several levels - it generated considerable and sustained awareness of the charity and has raised over $250,000 through customer donations!