TOGETHER LET'S SUPPORT OUR TROOPS

Renuzit® Adjustable Air Fresheners launched a four month national marketing campaign this summer to support the troops through United Service Organizations (USO) Operation USO Care Package.

With a special shrink-wrap on two limited edition fragrances of Renuzit® Adjustable air fresheners, the promotional messaging spoke to remembering and supporting our nation's heroes.

The Renuzit® team made a corporate contribution to the USO at the onset of the promotion. It also distributed 40+ million full page free-standing inserts (FSI) nationally at the kickoff of the campaign. The theme and graphics communicating "Together Let's Support Our Troops" was consistently displayed in the product packaging, the FSI, header cards and in the special promotional website created.

Using the multiple promotional components allowed Renuzit® to speak directly to its customers about its commitment to the OUCP program and to engage customers to do the same. Customers were directed to go to www.renuzit.com to learn more about how to sponsor a care package. Once on the website, customers could make a donation to the program and also write a message of thanks to service members which would be included in each care package they sponsored.