You’ve finally landed that big media interview… Now what?
If you are like most people, you get at a little worried and ask if you can get the questions in advance. But the fact is, most reporters will not oblige this request, and many public relations professionals consider it naïve to ask.
So how do you prepare for your big opportunity? The answer is to have a plan. read more...
You’ve finally landed that big media interview… Now what?
If you are like most people, you get at a little worried and ask if you can get the questions in advance. But the fact is, most reporters will not oblige this request, and many public relations professionals consider it naïve to ask.
So how do you prepare for your big opportunity? The answer is to have a plan.
The biggest pitfall in media interviews is simply following the reporter rather than having a plan for what you want to say. Think of a dog being walked on a tight leash. He only goes where the walker and leash lead him, missing all of the great spots to stop and sniff along the way. When you hand over the control of an interview, you don’t get to say what you want. If you’ve ever done an interview and been surprised by what the reporter used from what you said, chances are you went in without a plan.
The most important part of a good plan is to have three main points you want to make. These should be clear, concise ideas that tie-in with your organization’s key messages. Then, no matter what is asked, you answer, but then pull on the leash a little and deliver that main idea before getting back on the reporter’s track.
Know the story angle the reporter is looking for ahead of time. This is where your PR professional should help you. The reporter isn’t likely to give you exact questions, but they are happy to give you a general idea of what they’re hoping to get from the interview. It makes their job easier. Also ask if the interview is live or taped, and get as much general information as you can, so there are no surprises.
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There is a lot to keep in mind to succeed in having an effective media interview. A good PR professional can help you craft a plan and hone your interview skills. The most successful clients tend to prepare over time and revisit their plan regularly. This can be time very well spent since a good media opportunity will be magnified over and over, with social media sharing, and will often lead to other interview opportunities for your organization.
Remember that a successful media interview is within your reach if you have a plan. So smile, relax, and let the cameras roll. If you follow the steps listed here you have a great chance of acing the interview.
For additional information on creating effective media opportunities, visit 1stdegree.com.