1st Degree Spotlight of the Month: Mothers Against Drunk Driving (MADD)

Updated: Jun 23

Our April Spotlight is appropriate for this #MADD world that we still are living in amid the ongoing COVID-19 crisis. This month we are highlighting Mothers Against Drunk Driving (MADD), which coincides with Distracted Driving Awareness Month.


MADD was started in 1980 by a mother named Candace Lightner after her 13-year-old daughter, Cari, was hit and killed by a drunk driver while crossing the street. She turned her pain into purpose and began to work tirelessly to change drunk driving laws to ensure that what happened to her family would never happen to another. MADD went on to become a key organization that changed laws, including pushing the drinking age back to 21 in the U.S., as well as making ‘designated driver’ a household term. The organization estimates their efforts, combined with laws passed and effective marketing, have helped save the lives of nearly 330,000 people who otherwise would have been victims of drivers driving under the influence. For reference, that is about half the population of Wyoming.


1st Degree is honored to work with this great organization to help develop and foster their strategic corporate alliances and spread their overwhelmingly important message. One of our favorite campaigns was a partnership with Uber. We developed a PSA (Public Service Announcement) that encouraged those under the influence ‘not to choose to drive when there are so many reasons to ride.’ The PSA aired in 2018 and we were proud to be able to support such an important message. In addition, in 2020, MADD launched the #MADDWorld social media challenge, inspiring companies and people to share what their world looked like amidst the COVID-19 crisis. Taking a moment to exhale, 1st Degree shared photos of our team in makeshift office spaces working alongside our dogs, kids and spouses.


Want to become involved and make a difference this April in your community? You can support MADD by donating, volunteering (when it is safe to do so again) or working with your community to fundraise. Take the online pledge to help MADD move one step closer to the number zero. Zero deaths. Zero injuries. Zero families impacted by impaired driving.


April is also Distracted Driving Awareness Month.


Be a part of the movement by keeping your eyes on the road, no matter how distracting the lovely blooms of spring may be. Below is a list of things you can avoid while driving to help keep the roads safe:

  • Having phone conversations – handheld, hands-free, or via Bluetooth

  • Using voice-to-text features in your vehicle’s dashboard system

  • Using Facebook, Twitter, Instagram, Snapchat, TikTok, YouTube, Vimeo or other social media

  • Checking or sending emails

  • Taking selfies or filming videos

  • Inputting destinations into the GPS (while the vehicle is in motion)

  • Calling or messaging someone else when you know they are driving

Join 1st Degree in being a part of the solution by refusing to drive distracted or under the influence.


1st Degree is an industry leader in building awareness using integrated marketing strategies. If we can help you elevate your important message, give us a call!

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