1st Degree Spotlight of the Month: Celebrating PVA During Military Appreciation Month

Updated: Jun 21

This May we are spotlighting Paralyzed Veterans of America (PVA) in honor of their 75th Anniversary and Military Appreciation Month. 1st Degree is proud to support PVA’s mission to change the lives of our nation’s injured heroes and empower them to regain their freedom and independence.


PVA was founded in 1946 by World War II service members who returned home with spinal cord injuries to a country they no longer had access to. They founded PVA with the purpose of solving issues that injured Veterans faced, advancing medical research and advocating for civil rights for all people with disabilities. Over the past 75 years, PVA has made it their mission to enhance the lives of paralyzed Veterans and all people with disabilities by advocating for a more accessible America. They strive to be the leading advocates for quality health care for their members, advance research and education on spinal cord injury and dysfunction, and increase the independence and freedoms of their members.


The 1st Degree team is honored to support PVA by increasing brand awareness through marketing campaigns and developing creative PSAs to engage and build their audience across the nation. This year, 1st Degree supported PVA with production management and integrated campaign development for the launch of their new campaign and PSA, Honor the Spot, to celebrate their 75th Anniversary and highlight their advocacy work around accessibility. The campaign aims to raise awareness of the seemingly innocent acts that people commit every day, like taking a handicap parking spot, that have a detrimental impact on the lives of people with disabilities.


Campaigns like Honor the Spot allow us to engage in social change for the greater benefit of all, but most importantly, our active military and Veterans. Military Appreciation Month is a time to remember and honor current and former military members of the United States, and 1st Degree is proud to be able to utilize our creativity and industry knowledge to support great organizations like PVA who make a difference.


Join us in honoring military members this month by observing the following days and taking action:

  • Armed Forces Day – May 15 – On this day you can honor all branches of the U.S. Military: U.S. Army, U.S. Marine Corps, U.S. Navy, U.S. Air Force, U.S. Space Force and U.S. Coast Guard.

  • National Poppy Day – May 28 – A day to honor the fallen while supporting the living by wearing a red poppy.

  • Memorial Day – May 31 – On this day we remember and honor the men and women who gave their lives for the peace, prosperity and freedom we all enjoy. Join the 1st Degree team and take the pledge to honor the spot today in celebration of PVA’s 75 years of service and to honor Military Appreciation Month.

Interested in making an impact of your own during the month of May? Consider donating to PVA to further their cause in honor of Military Appreciation Month.


1st Degree is an industry leader in raising brand awareness, curating donors and developing creative campaigns using integrated marketing strategies. Do you have a compelling message that needs to reach a larger audience? Let 1st Degree put our highly personalized service and attention to detail to work for you to help make a bigger impact for your organization. We would love to hear from you!

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