Moore launches new brand awareness campaign for Mercy Ships, Wherever Mercy Does.

Moore proudly announces the release of Wherever Mercy Does, a new brand awareness campaign from Mercy Ships that explores the extraordinary reach of generosity. Built upon the powerful question, “Where does your generosity go?”, this campaign illustrates how compassionate support travels far beyond a single gift, bringing hope, healing, and life-changing medical care to some of the world's most underserved communities.

Through compelling storytelling, Wherever Mercy Does follows the journey of generosity as it reaches remote villages, operating rooms where healing begins, and individuals whose futures are forever changed by access to free surgical care. From children like Tera to the dedicated medical professionals who make these transformations possible, the campaign demonstrates a simple truth: generosity goes wherever mercy does, creating lasting impact for patients, families, and communities around the world.

Moore provided post-production services for Wherever Mercy Does and the campaign is being distributed via PSAdirect by Moore, the industry’s leading platform for earned media distribution.

To view, like, and share Wherever Mercy Does, visit PSAdirect.com/MercyShips.