PUBLIC SERVICES CAMPAIGNS
From creative development, scriptwriting, production, distribution and analytics, 1st Degree manages all aspects of proactive distribution on TV, radio, print and outdoor public service announcements (PSAs). Our PSAdirect platform offers a collection of traditional and unconventional channels to educate and drive action nationally and through geo-targeted strategies for maximum effectiveness. PSAdirect provides best-in-class earned media reporting and analytics that map to desired results. Our nonprofit clients have earned millions of dollars of in-kind and significantly discounted media, driving measured increases in brand awareness, donations and mission results.