From creative development, scriptwriting, production, distribution and analytics, 1st Degree manages all aspects of proactive distribution on TV, radio, print and outdoor public service announcements (PSAs). Our PSAdirect platform offers a collection of traditional and unconventional channels to educate and drive action nationally and through geo-targeted strategies for maximum effectiveness. PSAdirect provides best-in-class earned media reporting and analytics that map to desired results. Our nonprofit clients have earned millions of dollars of in-kind and significantly discounted media, driving measured increases in brand awareness, donations and mission results.