1st Degree selected to distribute new Smile Train PSA campaign

1st Degree launches the newest Smile Train public service announcement, Smile Story: Ever.

Like more than 200,000 children each year, Ever was born with a cleft which can mean difficulty breathing, eating and speaking. These are barriers that could keep Ever from writing his full smile story. Ever, and so many kids like him, are now able to live a happy, healthy life due to the cleft surgery and related care provided to them at no cost by Smile Train.

1st Degree leveraged its industry-changing, results-focused media marketing platform PSAdirectSM to distribute this campaign. Through multi-channel distribution and actionable analytics, PSAdirect delivers targeted, measurable and insightful audience exposure for its nonprofit clients.

View and download Smile Story: Ever, and additional campaign materials, to share with your audiences.