Today’s information overload is changing our brains.
Today is a big day for charities as #GivingTuesday officially kicks off year-end fundraising. Since its 2012 inception, #GivingTuesday has become the fourth branded day of the holiday shopping season joining Black Friday, Shop Small Saturday and Cyber Monday.
Much like Cyber Monday, #GivingTuesday embraces online giving to encourage shoppers to donate in honor, or remembrance, of others through a holiday spirited donation. With so many ways to give — online, apps, text-to-give and fundraising on Facebook — it is easier than ever for people to give to their favorite charity.
“Much like Cyber Monday, #GivingTuesday embraces online giving to encourage shoppers to donate in honor, or remembrance, of others through a holiday spirited donation."
“#GivingTuesday is a wonderful way to reinforce a philanthropic spirit into the minds and souls of future mission supporters. While digitally adept baby boomers control the greatest wealth and are coming of age as active fundraisers, millennials are likely to inherit trillions of dollars in the years to come,” says Kathy Calta, president of Barton Cotton. As an agency that leads the digital strategy for many nonprofits, Calta says Barton Cotton encourages clients to capture generational donors through #GivingTuesday.
The wonderful thing about #GivingTuesday is that it is size neutral. From global charities to small-town organizations, today is the day to take advantage of all promotional opportunities to fundraise. Boost social media ads and posts, email donors, engage corporate sponsors, contact media and encourage social following.
“Just as Thanksgiving is the official start of the holiday season, #GivingTuesday kicks off year-end giving that significantly impacts our results. As people give gifts to friends and family, they’re often inspired to give to charitable causes too. The awareness and support that #GivingTuesday brings allows us to continue advocating for veterans, particularly veterans with spinal cord injuries or diseases, as well as families and caregivers,” says Carl Blake, executive director for Paralyzed Veterans of America.
Many charities, like Save the Children and Mothers Against Drunk Driving, use this day as a multiplier for donations thanks to generous matching gifts. Facebook and PayPal are matching gifts up to $7 million for a variety of nonprofits that receive donations on #GivingTuesday.
If you need some inspiration to start your own #GivingTuesday tradition, here is a list of organizations that are running campaigns today.
Marine Toys for Tots Foundation
Mothers Against Drunk Driving (MADD)
American Cancer Society
National Center for Missing and Exploited Children
American Heart Association
American Red Cross
Paralyzed Veterans of America
Boy Scouts of America
Boys & Girls Clubs of America
Save the Children
Children’s Miracle Network
Shriners Hospitals for Children
Christian Appalachian Project (CAP)
The American Legion
Disabled American Veterans (DAV)
The Independence Fund
Tim Tebow Foundation
Fund for Animals
United Service Organizations (USO)
Habitat for Humanity
Make A Wish Foundation
World Wildlife Fund
March of Dimes
Wounded Warrior Project