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Moore DM Group names Gretchen Littlefield as chief executive officer

Updated: Jun 23, 2021

TULSA, Okla. (March 18, 2019) Moore DM Group, the global leader in marketing solutions for nonprofit organizations, announces that Gretchen Littlefield has been named chief executive officer. Littlefield will begin her new role with the organization later this month.

Company founder and owner Jim Moore will focus on acquisitions and the strategic growth of the enterprise. Geoff Peters will assume the role as chairman of the Moore DM Group executive board, focusing on product innovations and advancement of neuroscience to benefit clients and the missions they serve.

With more than two decades’ experience, Littlefield is an accomplished marketing industry veteran with a proven track record of success in big data, digital media and marketing services expertise.

“The addition of Gretchen will bolster our already strong leadership team as we continue on our path of strategic growth and transformation,” said Moore. “Gretchen’s knowledge of the ever-transforming marketing landscape will play a pivotal role in furthering the Moore DM Group commitment to being thought leaders and innovators in the nonprofit industry.”

In her previous role as president of Infogroup Media Solutions, Littlefield directed the nonprofit, business-to-business and business-to-consumer integrated data and marketing services business units. Under her direction, the media strategy group experienced rapid growth with innovative products that were vertically focused, serving major industry sectors including retail, nonprofit, publishing, consumer, business and technology.

“I am excited about the amazing growth taking place at Moore DM Group. The company is well-positioned to be the leader in marketing automation, and I’m thrilled to be a part of it,” said Littlefield.

Littlefield is well-known in the nonprofit arena, launching multi-million dollar fundraising programs, building services and helping lead nonprofit and marketing advocacy organizations. Littlefield is currently the vice chair of The Nonprofit Alliance.

About Moore DM Group

Moore DM Group is a global leader in direct response marketing focused on all facets of the consumer experience. Moore DM Group is comprised of 32 companies with more than 2,000 employees. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors. For more information go to

Media Contact: Meredith Resnick, 202-549-0807 1st Degree (Agency for Moore DM Group)

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