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IFAW Selected as Finalist for the 2023 Planning & Buying Awards by MediaPost

IFAW, a client of Moore, has been selected as a finalist for the 2023 Planning & Buying Awards by MediaPost! This recognition is a testament to the dedication to innovative campaigns and impactful results. 

The Planning & Buying Awards recognize the creativity involved in the strategy, planning and buying of media.

Powered by GIVEfluential by Moore, IFAW’s influencer campaign engaged nano to mega influencers to spread awareness about being #DisasterReady by preparing a pet go bag. The response was phenomenal, with influencers driving their audiences to the IFAW campaign page to receive a free pet #DisasterReady starter kit. 

Here are some result highlights from the campaign: 

▶️ Achieved higher than industry standard engagement rates, 4X on Instagram and 63% on TikTok. 

▶️ Significantly exceeded average conversion rates. 

▶️ Generated full lead contact information, including name, phone, email, and address. 

▶️ Achieved strong conversions for text communications. 

None of this would have been possible without the incredible teamwork behind the scenes who were instrumental in driving this success. 

Thank you to everyone involved in making this campaign a reality, and to MediaPost for recognizing our efforts!


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