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Indianapolis Colts player Nyheim Hines shows his support of Muscular Dystrophy Association

We are proud to release the latest public service campaign by Muscular Dystrophy Association (MDA) featuring Indianapolis Colts running back, Nyheim Hines.

Powered by PSAdirect, this new PSA showcases the incredible research and care that Muscular Dystrophy Association provides to adults and children, including Nyheim’s mom and 13-year-old Ethan, both living with muscular dystrophy, ALS and other neuromuscular diseases. Throughout their illnesses, MDA has been there for them both, allowing for them to live their lives to the fullest.

With over 150 Care Centers across the United States, and educational programming for families and medical professionals, MDA is the leading organization in research and care for kids and adults living with muscular dystrophy, ALS, and over 43 related neuromuscular diseases.

Working with TCM Creative, a division of Moore, 1st Degree leveraged its industry-changing, results-focused media marketing platform, PSAdirect, to distribute this campaign. Through multi-channel distribution and actionable analytics, PSAdirect delivers targeted, measurable and insightful audience exposure for its nonprofit clients.

View the PSA and download additional campaign materials at

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