Moore proudly announces the release of Women First, featuring Hannah Storm, a compelling public service campaign from Paralyzed Veterans of America (PVA) aimed at solving accessible care for all women with disabilities. The PSA, featuring award-winning sports journalist and breast cancer survivor Hannah Storm, sheds light on the inaccessibility of medical equipment and facilities which deny women with disabilities the life-saving screenings and treatments they need and deserve.
Storm is joined by two courageous women veterans who share the painful reality of seeking care. They share their struggles in gaining access to medical facilities for routine visits, preventative screenings and surgeries. At the core of PVA’s mission is to help veterans and all people with disabilities enjoy a better quality of life — and fulfill their potential. PVA is the only nonprofit Veteran Service Organization dedicated solely to helping Veterans with spinal cord injuries and disorders (SCI/D), and diseases, like MS and ALS.
Moore provided full creative direction, script development, and post-production services for this project. Additionally, Women First is being distributed through PSAdirect by Moore, the industry’s largest earned media distribution platform.
Watch, like and share the PSA Women First to help raise awareness surrounding this important issue.
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