Moore & Children International Launch “Life Is a Game”: Inspiring Global Audiences

Moore is proud to release “Life Is a Game,” a new awareness campaign from Children International that highlights the resilience, determination, and potential of children and youth around the world. Inspired by the universal power of sports and timed to engage global audiences as the world comes together for soccer, this campaign uses the metaphor of life as a game to demonstrate how Children International helps children and youth forge a path out of poverty.

Children International equips young people with the education, skills, and resources needed to achieve sustainable employment and strengthen their communities.

Moore provided creative direction, script development, and post-production services. “Life Is a Game” is being distributed through PSAdirect by Moore, an industry-leading earned media distribution platform.

View, like, and share “Life Is a Game” PSA at PSAdirect.com/children-international.

https://video.wixstatic.com/video/28b156_d35ad542fc4c4dd296db93f4809d53b4/1080p/mp4/file.mp4