Moore & Good360 Release Weight of Nothing: A Powerful PSA Exposing the Hidden Burden Carried by Families One Paycheck from Crisis

Moore is proud to release Weight of Nothing, a compelling new public service announcement (PSA) from Good360 that brings visibility to the often unseen struggles of families living paycheck to paycheck. The PSA captures the heavy emotional and physical toll of going without basic necessities like warm clothing, hygiene products, and essential household goods that many take for granted. Through striking visuals and honest storytelling, Weight of Nothing shows how the absence of these everyday necessities creates an overwhelming burden, and how access to them can be life-changing.

Weight of Nothing sheds light on families who are just one unexpected expense away from crisis, while showcasing how Good360 steps in at critical moments to deliver essential goods, restore dignity, and provide a sense of stability when it’s needed most.

Moore provided creative direction, script development, and post-production services for the PSA. Weight of Nothing is distributed nationally through PSAdirect by Moore, the industry’s largest earned media distribution platform.

View, like, and share Weight of Nothing PSA, visit PSAdirect.com/Good360.