Moore Unveils “Pushing Boundaries”: A look into the world of PVA's adaptive sports programs

Moore proudly announces the debut of a powerful public awareness campaign from Paralyzed Veterans of America (PVA) titled “Pushing Boundaries.” The awareness campaign features PVA members conquering challenging terrain and shattering limitations. PVA’s adaptive sports programs aren't just about physical rehab - they're a journey to independence, a boost for mental fortitude, and a challenge to surpass goals while forging unbreakable bonds.

Paralyzed Veterans of America is the only nonprofit Veteran Service Organization dedicated solely to helping Veterans with spinal cord injuries and disorders (SCI/D), and diseases, like MS and ALS. Their mission is to ensure that every Veteran of every age, every branch, and every conflict regains what they fought for: their freedom and independence.

For this project, Moore provided full creative direction, filming and post-production services. Additionally, “Pushing Boundaries” is being distributed through PSAdirect by Moore, the industry’s largest earned media distribution platform. 

View, like, and share the PSA "Pushing Boundaries."