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Muscular Dystrophy Association selects 1st Degree to distribute its new public service campaign COVI

1st Degree launches the newest Muscular Dystrophy Association public service announcement, COVID-19 Won’t Stop Us, illustrating their frontline work protecting children and adults living with neuromuscular diseases during this fight against the coronavirus.

Powered by PSAdirectSM, COVID-19 Won’t Stop Us highlights the life-saving care that MDA provides, as told by children living with muscular dystrophy. Breathing is often difficult with a neuromuscular disease as significant muscle deterioration can lead to a reduction of respiratory and cardiac function. COVID-19 places more than 200,000 adults and children living with muscle-debilitating diseases at greater risk. MDA ensures they can receive critical medical care at one of over 150 Care Centers in the U.S. Learn more at

Working with TCM Creative and Direct Donor TV, divisions of Moore, 1st Degree leveraged its industry-changing, results-focused media marketing platform PSAdirect to distribute this campaign. Through multi-channel distribution and actionable analytics, PSAdirect delivers targeted, measurable and insightful audience exposure for its nonprofit clients.

View and download COVID-19 Won’t Stop Us, and additional campaign materials, to share with your audiences.


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