New brand awareness campaign for Mercy Ships, Where Does It Go?
- 1st Degree
- May 6
- 1 min read
Moore proudly announces the release of Where Does It Go?, a new brand awareness campaign from Mercy Ships, where a single act of care can change the course of a life. Viewers meet Tera, a happy and spirited young boy who suffered a foot injury that kept him from experiencing the everyday joys of childhood like playing soccer with his friends. Despite his vibrant spirit, Tera’s world was shaped by pain, and his family lived with uncertainty about what his future would hold.
But that future shifted when Mercy Ships stepped in to provide free medical support and care. Today, because of that care, Tera smiles, runs, and plays soccer without limitations.
So Where Does It Go? The support and generosity for Mercy Ships goes into villages like Tera’s, into operating rooms where healing begins, and into shaping the futures of endless possibilities for children like Tera.
Moore provided post-production services for Where Does It Go?, and the campaign is being distributed via PSAdirect by Moore, the industry’s leading platform for earned media distribution.
Like, view, and share Where Does It Go? at PSAdirect.com/MercyShips.
Comments