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PVA shows they Never Back Down in new PSA

1st Degree announces the nationwide launch of Never Back Down, a Paralyzed Veterans of America public service announcement and the latest installment of the powerful UnstoppABLE campaign.

Powered by industry-leading and full-service platform PSAdirectTM, Never Back Down highlights the determination and power of perseverance of three military veterans with spinal cord injuries as they participate in a Paralyzed Veterans of America adaptive skiing program. Never Back Down seeks to motivate all people with disabilities to be UnstoppABLE through exhibiting the awe-inspiring adaptive sports programs supported by Paralyzed Veterans of America.

View or download this inspiring PSA to share with your audiences at

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